There are three main reasons that affect liquor consumption

The price advantage is not enough for online sales, which is characterized by low prices and is not limited by the source of the article. In other industries, the network sales price generally drops by 40%-50% or even lower, and the sales price of wine and wine network is basically reduced by 30% (30%), which is not enough to fundamentally impress consumers.

However, at present, drinks are still dominated by the traditional channel model. Since the ex-factory price is fixed, achieving a 40% price reduction will depend on the savings in marketing and promotion costs, as well as the decrease in the profitability of the website. These will be achieved in the short term. The possibility is not great. And achieving this goal will be pressure from all parties. If the price cuts by 50%, it will cause a certain shock to the overall price system of domestic liquor products, and it will be subject to pressure from traditional distributors, agents and manufacturers. .

Lack of network promotion Whether manufacturers settle into online shopping malls such as Taobao or pat, or joint sales of professional wine sales platforms such as Jiuxian, alcohol and tobacco online, and liquor purchase, they lack professional network promotion. The popularity and reputation are very low and almost limited to the industry. The real online shopping force does not know much about it, and therefore lacks visibility and credibility, and the trust is low. After all, online shopping, consumers can not see the real thing, can only rely on the visibility and credibility of the store to judge the quality of things.

Constrained by logistics Logistics is becoming an important issue for liquor direct sales. After all, wine is fragile and packaging and transportation are a problem. High-priced brand wines also have a problem of “how to avoid theft and tampering”. Although the high-end products like the Wuliangye official flagship store have no problem with quality reputation, or the source of goods cannot be fully guaranteed, or there is a risk of being stolen and lost, these undoubtedly seriously undermine the enthusiasm of online shopping.