Social Capital Entering the Medical Market: Increased Public ** Reduction in Private Enterprises

Wen Shuping “As of the end of November 2011, the number of public hospitals has decreased by 319 compared with the same period of last year, and private hospitals have increased by 1409 compared with the same period of last year.” Wang Lingling, deputy secretary-general of the Chinese Hospital Association, was held on February 17th 2012 China International The high-end summit on investment and financing of the medical industry revealed that more and more capital is entering the medical market.

The 58th document is a major development opportunity for medical investment and financing.

In 2010, in order to attract social capital for medical treatment, making the medical market public and go hand in hand with the private sector, the National Development and Reform Commission, the Ministry of Health, the Ministry of Finance, the Ministry of Commerce, and the Ministry of People Protection and Protection jointly issued the No. 58 document entitled “To further encourage and guide the society. Capital holds opinions of medical institutions."

This document completely relaxed the threshold for entry of equipment capital, and at the same time opened the iron gate of foreign capital that was not allowed to operate in China. The relaxation of entry thresholds by competent authorities is undoubtedly a major development opportunity for medical investment and financing.

“The new medical reform policy will create a broader space for the medical investment and financing industry.” Wang Lingling said that at this stage, it is a good time for social capital to enter the medical field. At present, private organizations only account for 33% of the total number of medical services in the country. The beds only account for 11% of the total, and medical services account for 10% of the total. Private capital has great room for development.

“The 58th document adjusted the newly added medical resources to give priority to guaranteeing social capital and encouraging social capital to participate in restructuring of public hospitals.” Li Hongshan, executive vice president and secretary general of the China Hospital Association, believes that the policy has released favorable news for the operation of social capital. .

According to Li Hongshan, future policies will look more closely at non-public medical institutions. In the future, qualified private hospitals will also be included in the scope of medical insurance.

However, social capital has a nature of profit-sharing. Li Hongshan believes that investing in the capital of social medical treatment must first have a charitable heart and cannot pursue short-term returns. Investors can take advantage of spare cash to invest in order to get a return, because from the analysis of the development of the medical industry, from the start of business to the balance of payments, the best case will take 3-5 years.

If you act too rashly, it will have a bad influence on the brand. Once you can establish a brand, you can get on track. The brand includes many aspects, the core is the enthusiasm of the staff and the patient first. Without the enthusiasm of the staff, there is no patient first. The professional characteristics of doctors are to gain fame and gain. Whether it is high wages or it is difficult to attract the enthusiasm of doctors, it also needs social awareness. This has a lot to do with the brand of the hospital.